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PR Pro Sought for Animal Welfare Organization

The International Fund for Animal Welfare (IFAW) is seeking an experienced and accomplished communications professional who can lead and integrate IFAW’s communications, branding and marketing...

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Six Teams to Present Capstone Projects

One of the final acts of every Emerson student’s IMC studies is the Capstone project. The semester-long project challenges students to synthesize everything they have learned in the IMC program to help...

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Capstone Project: Marketing Lacrosse in Boston

How do you raise the profile of a niche sport in a sports-obsessed city like Boston? That’s the question that one of the student teams sought to answer in their capstone project, culminating at the end...

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A Soccer Ball is Round, Like the World

Living in Boston, you can’t avoid the frenzy that surrounds the local sports teams. The Celtics basketball team is in the NBA finals, the Bruins hockey team had an exciting run in the post-season...

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The Dark Knight Rises: A Social Media Superhero

In a world where news is reported and spread almost at the same time it happens, it is the job of marketers to understand this and apply this to their creative strategies. Using only traditional...

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